Tradeshow Booth for Apptio

A tradeshow booth for the multinational technology budget and planning company.

 
 
 

The Challenge


Apptio needed to create a large tradeshow booth that would embody their brand in a physical space and allow crowds of customers to easily discover and experience Apptio’s products

 

The Solution

I collaborated with multiple teams in the organization, as well as external partners, to bring the Apptio brand to life in a physical booth environment. The booth’s layout was designed to allow crowds to discover Apptio’s products and locate information easily.

 
 
 
 


The overall booth used a combination of printed backlit visuals and digital screens to create a colorful, eye-catching booth that would grab the attention of tradeshow attendees and invite them into the space.

 
 
 
 


A central tower was created, which showcased large artwork and acted as a lighthouse to grab attendees’ attention and guide them into the Apptio booth.

 
 
 
 


The artwork for the booth added a 3D effect to Apptio’s concept of “data art”. This visualized how Apptio’s newest generation of products uses AI to add an additional dimension of analysis to their customer’s data.

 
 
 
 


Specific stations surrounded the central tower. These stations were clearly labeled, allowing attendees to easily navigate the large booth and locate the information they needed.

Learn more about my brand and design work for Apptio.