Motion Graphics and Animation for Apptio

Modern animated designs for the multinational technology budget and planning company.

 
 
 

The Challenge


Motion and animation are an important part of the storytelling for any modern brand. Apptio needed to use animation and motion to help visualize concepts, explain products, and add interest to presentations and web pages.

 

The Solution

I collaborated closely with members of the product marketing, executive and web teams developing motion graphics to use across Apptio’s marketing materials, website and presentations.

 
 
 
 


Motion and animation became an important part of how Apptio presented and explained the features of their products.

 
 
 
 


Animation was used to draw attention to key statistics on the website and within presentations.

 
 
 
 


Motion and animation was used to visually explain charts, graphs, and other complicated concepts.

 
 
 
 


Motion helped build excitement for speaker introductions at key Apptio events.

 
 
 
 


Subtle animations were also developed for slide presentations to add visual interest and draw attention to the concepts being presented.