Interactive Videos for Levi’s
An interactive video project for the iconic American demin brand.
The Challenge
Levi’s wanted to create a video series that profiled social influencers sharing life stories while showcasing Levi’s apparel.
NOTE: Hot spot interactivity has been disabled due to expired links.
The Solution
I worked closely with the video studio team, brand partnerships team, and outside vendors to create a microsite with a series of shoppable videos.
I worked with the video and brand partnership teams to develop the concept, design the micro-site where the content would live, and execute the videos. We worked with an outside vendor to add the hot spot functionality to the video.
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